Do Not Eat: Zyphor’s Playful Pop-Up Brings Corn-Based Innovation to Spitalfields Market
“Do Not Eat!” — it might make you pause for a second, but it’s exactly the playful first impression Zyphor wants to give with its new pop-up packaging for the Beta β Original sliders. Designed to resemble food packaging, this concept captures the essence of the brand: all Zyphor shoes are crafted from corn-based materials, blending sustainability with 3D-printed innovation.
And meet Zylo, the cheeky mascot that embodies the spirit of the Beta β Original. While Zylo appears exclusively alongside this limited packaging, the ethos it represents — fun, bold, and eco-conscious — runs through every Zyphor product.
The Beta β Original sliders are more than just a novelty. Designed for versatility, they move seamlessly from post-sport recovery to casual city wear and beach days, offering comfort, breathability, and ease in every step. Whether you’re changing out of your workout shoes or stepping into a relaxed weekend outfit, these sliders are built to fit effortlessly into your lifestyle.
This April, Zyphor is bringing its playful innovation directly to you at Spitalfields Market. Visitors can try on the Beta β Original sliders, explore the broader collection of shoes, and immerse themselves in the story of sustainable, 3D-printed footwear.
Pop-up Dates and Opening Hours:
- 4–5 April – Saturday: 11:00am – 5:00pm | Sunday: 9:00am – 5:00pm
- 11–12 April – Saturday: 11:00am – 5:00pm | Sunday: 9:00am – 5:00pm
- 18–19 April – Saturday: 11:00am – 5:00pm | Sunday: 9:00am – 5:00pm
- 25–26 April – Saturday: 11:00am – 5:00pm | Sunday: 9:00am – 5:00pm
The Beta β Original sliders will be available in black and white at a special pop-up price of £72 (RRP £87.50).
This pop-up is more than a shopping opportunity — it’s a chance to witness Zyphor’s vision for everyday sustainable footwear up close. From playful packaging to eco-conscious materials, it’s an invitation to step into a world where style, function, and sustainability walk hand in hand.
